To activate Amazon Prime Video on your TV the exact steps depend a little on the type of TV or streaming device you’re using Smart TV, Fire TV Stick, Roku, Apple TV, etc. Here’s a general guide you can follow
On a Smart TV Samsung, LG, Sony, etc.
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Turn on your TV and make sure it’s connected to the internet.
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Open the Prime Video app it usually comes pre installed but you can download it from the TV’s app store if not.
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Select Sign In. You’ll see two options
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Sign in and start watching → Enter your Amazon account email and password directly on the TV.
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Register on the Amazon website → An activation code will appear on your TV.
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If you choose the website option:
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On your phone or computer, go to amazon.com/mytv or your local Amazon domain, e.g., amazon.co.uk/mytv.
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Sign in with your Amazon account.
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Enter the code shown on your TV.
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Your TV should refresh and log in to Prime Video automatically.
On a Fire TV Stick or Fire TV
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Plug in your Fire TV Stick/Box and connect it to Wi-Fi.
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Open Prime Video it’s built in.
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Sign in with your Amazon account same steps as above.
On Other Devices Roku, Apple TV, PlayStation, Xbox, etc.
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Download and open the Prime Video app from the device’s app store.
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Choose Sign In and follow the same process either log in directly or enter an activation code at amazon.com/mytv.